I am a determined, focused and diligent business marketing graduate with proven leadership and organizational skills. With a passion for marketing and communication, I am seeking opportunities and projects that challenge me to apply my knowledge and skills in new environments. I am motivated to test my abilities against the urgencies and realities of modern business in an international context.

  • -Marketing Expert
  • $ 50

    Hourly Rate

  • $ 0

    Total Earned

  • Projects

    0

  • RISING TALENT

Skills

  • Marketing
  • SEO
  • Html
  • Business development

Employment History

  • BACHELOR OF BUSINESS, Award Major in Marketing| 2016 – 2018

    GRIFFITH UNIVERSITY, AUSTRALIA
    Related coursework projects:
    Digital and Social Media Marketing – Developed a marketing plan for Sonder Pty Ltd which included
    • Brand positioning plan
    • KPI’s, success measures and analytics such as the Marketing Funnel
    • Analyzed and developed a participants and persona profile of the brand
    • Developed a unified digital and traditional advertisement plan
    • Developed content and conversion methods
    • Developed a company’s website and blog

    Service Marketing – Marketing audit of multinational beauty service company ProfessioNails

    • Analyzed the 3C’s such as Customer, Competitor and Company accompanied with positioning map and SWOT analysis
    • Developed an analysis of the Service Blueprint
    • Developed a consumer service strategy and analyzed the physical evidence of the company


    Market Research – In collaboration with AC Nielsen, the project focalized on investigating the issue of Corporate Social
    Responsibility of Anheuser Busch in Australia
    • Analyzed the demographic profiles of the respondents
    • Analyzed the differences between various demographic profiles toward corporate social responsibility campaigns
    • Analyzed the impact of consumers’ perception toward a campaign on their feeling toward the company
    • Employed ANOVA method of analysis to examine the data results
    • Used SPSS software to acquire data results

    Marketing Globally – Project developed in collaboration with The Australian Pure Natural Pty Ltd (APN) company which
    was interested to enter a new market such as China and Canada

    • Undertaken a market research, sector analysis and target market’s consumer trends
    • Developed a B2B and B2C distribution strategy
    • Developed a promotional concept for both B2B and B2C followed by a storyboard based on a unique selling proposition

    Marketing Strategy and Metrics – Project developed in collaboration with Cycling Queensland (CQ) an affiliate of Cycling
    Australia and International Cycling Union. The purpose of the strategic marketing plan was to increase CQ’s customer base
    by reaching a new target market

    • Analyzed the external environment – macro and industry
    • Analyzed the internal environment – organization and marketing department
    • Developed a SWOT matrix
    • Developed a positioning strategy at an industry-wide level of competition
    • Analyzed and developed a product-market strategy for growing markets
    • Analyzed the brand’s customers and identified the target segments
    • Developed a product positioning strategy
    • Set a marketing objective metrics
    • Developed a product and pricing strategies in order to create customer value followed by a marketing communication
    strategy

Industry Experience

Not yet

Education

  • Bachelor's Degree in Marketing

    GRIFFITH UNIVERSITY- Australia

    Year graduated 2011 - 2015

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